Who it's for
The constructively dissatisfied.
Tossing Spanners works best when something is functioning—but the people responsible for it know “functional” is not the finish line.
Good fit / bad fit
The work gets better when the client wants challenge, not theatre.
We work well with...
- Leaders who are willing to discover their own organization may be creating the problem.
- Teams with enough evidence to know something is wrong, but not enough certainty to prescribe the answer.
- Established businesses that want to escape category sameness.
- New entrants that refuse to inherit old industry habits.
- Organizations prepared to involve customers and frontline employees in the truth-finding.
- People who value a stronger question more than a prettier deck.
Probably not for...
- Teams looking for validation of a decision already made.
- Leaders who want “innovation” without changing policy, process or incentives.
- Organizations that define success only as matching a competitor.
- Anyone who needs every idea to be safe before it is allowed into the room.
- Briefs that specify the answer before the problem has been examined.
- Innovation tourism.
A useful signal
“We know this is how the industry works. We’re just not convinced it should.”
If somebody inside your organization has already said a version of that sentence, there is probably something worth exploring.
You do not need organizational consensus before the conversation. You do need enough courage to let the question be asked properly.
Still here?
Good. You might be our kind of difficult.
Bring us one thing your customers tolerate that you think they shouldn’t have to.
Start there →